Casper Ruiz · Toronto
Founder of CRZ Holdings. Music technology, audio plugins, AV production, studios, events, AI-native business tools, luxury concierge. Building in public from Toronto.

About
I’m a Canadian entrepreneur and content creator building several companies from Toronto. I started in music as Cruize, moved into AV and broadcast, and now operate a portfolio of software, media, and services businesses under CRZ Holdings. I document the building work in real time — streams, podcasts, writing.
Read the long version →Companies
Some are operational. Some are in pre-release. Some are in development. Each is described as it actually is today, not as it will be.
Vocal recording studio in North York, Toronto. Open for sessions with a flagship A-list signal chain.
Sony C800G into Neve 1073 into Tube-Tech CL1B into UAD Apollo x8 — the same path on records you've heard. Public booking, transparent pricing.
Visit →Private event venue in North York, Toronto. The same room, retuned for milestones, intimate weddings, baby showers, anniversaries, and corporate events.
Gold Versace wall, projected disco ball, dance floor, 777 Lobby photo set, mirror bar. Public booking, packages from $1,500.
Visit →Toronto AV and broadcast production company specializing in live event audio, multi-camera livestream, and press-conference media-pool feeds for corporate, government, and broadcast clients.
Signature lane is press-conference AV with clean media-pool distribution to competing newsrooms — a higher bar than standard corporate audio, and the wedge into premium clientele.
Visit →A music subscription app where fans pay for exclusive creator content and creators keep a meaningful share of the revenue. iOS, Android, web.
Built around a single thesis: exclusive content is the hook, creator economics is the moat — solving the failure mode where listeners love the platform and artists starve.
Visit →Pre-launch audio software company building a unified suite of mixing and mastering plugins designed around how working engineers actually mix.
Built on the thesis that incumbent plugin makers optimize for feature breadth and brand prestige, while engineers need workflow speed and trustworthy sound out of the box.
An all-in-one event operating system — ticketing, floor plans, staffing, and payouts in one place — built to give organizers fair fees, fast payouts, and unified tooling.
Storefront, organizer workspace, ops console, and attendee experience under one roof. Built organizer-first to fix what the legacy ticketing platforms broke: opaque fees, held payouts, and fragmented tools.
AI-native back-office tools for small-to-mid business operators — sold one tool at a time, with a unifying bundle for operators who want the whole desk.
Each tool ships standalone first; the bundle is the long game. An operator should start with one tool that earns its keep and add the rest when they're ready — not be forced into a monolith on day one.
A content pipeline that turns long-form founder footage into multi-platform short-form content — automatically, on-brand, with a human approval step.
Built portfolio-internal first — proving the pipeline on the founder's own brands before opening it to outside operators. Owns the software; content strategy lives separately with the personal-brand operation.
A private concierge for ultra-luxury access. One call sources the right yacht or jet from the world's vetted fleet. Anywhere on earth, quietly arranged.
French voie (the way) plus Latin lux (light, luxury). Built to scale beyond yachts and jets into homes, motors, watches, and fine art — a single trust stack for the entire luxury-access category.
Visit →The parent holding company. Toronto-based. Operates a North York creative venue and builds for both users and operators with equal seriousness across every portfolio company.
Operating principle
Build for both users and operators with equal seriousness. The platforms that fail their operators fail eventually. Every CRZ company is tied together by this discipline more than by any vertical strategy.
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